Facebook age & gender demographics. 2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.. The study found social media users were 22 per cent more likely to have felt on the point of a nervous breakdown. Most of these statistics are broken down by age … Unlike instant-messaging clients (e.g., ICQ and AOL's AIM) or chat clients (e.g., IRC, iChat, or Chat Television), SixDegrees was the first online business that … The breakdown of demographics by age include: 17% of 18–24 year olds use LinkedIn. 42% of the world's population — a whopping 3.2 billion people — use social media. Instagram, Snapchat remain especially popular among those ages 18 to 24 As was true in previous surveys of social media use by the Center, there are substantial age-related differences in platform use. So that means that 57 percent of the world’s population is on the internet. There are 3.499 billion active social media users; For context, as of May 2019, total worldwide population is 7.7 billion. Perhaps more interestingly, 41% of Facebook users are 65+. Image: Skyrock #52: VK. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Number of social media users has decreased 4.2% to 4.6 million this year, which represents 79% of the total population; Mobile social media users meanwhile have increased by 6.7% to 16 million; The average daily time spent on social media per user is … Instagram, the Facebook-owned photo and video sharing app, is continuing to grow its user base, with 1 billion people using Instagram every month (up from 800 million in 2018). This presents marketers with an opportunity on one hand and a challenge on the other. That equates to annualised growth of more than 12 percent , or an average 14 new users every second . 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. People relate to social media in different ways, and this post outlines the top 10 categories of personality styles of social media users. 595 547 107. WhatsApp have just announced a change to their terms and conditions for users based in Europe. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. Our updated 2021 Social Media Demographics Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income — plus device usage and site behavior in one easy-to-read infographic. Choosing the right social media platforms According to a report by Influence Central, the average kid gets their first smartphone at age 10.3, and opens their first social media account by age 11.4. Saudi youth make up to 75% of the total UAE population. As is to be expected, the vast majority of UK social media users are between the ages of 18-34 - with this age bracket accounting for more than 80% of total users. Today, Saudi Arabia has the largest social media presence in the world. A fairer way to look at the social media age distribution From this we can tell that while more 25-54 year olds using social media than 18-24, there isn’t as big a difference as previously thought. 1 In the interactive chart below we plot monthly active users, by platform, since 2004. Of that population, 25 million or 72.38% are active social media users. Here’s a summary of the Social Media Statistics for 2021: 3.5 billion social media users worldwide. November 17, 2014. This is arguably the beginning of social media as we know it. In 2018, Pinterest conducted a survey that found 72% on Pinterest users are inspired to shop when they weren’t really looking to purchase anything. 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If your business needs help organizing and managing your social media activity, check out the many ways in which Khoros provides a seamless experience for your customers from platform to platform. See the full picture to get ahead. However, as we get older, we become more reliant on social media as a way to communicate with our friends and family. This includes Facebook, Snapchat, Twitter, Instagram, Musical.ly and Skype. Are you interested in testing our corporate solutions? … facts. Social media demographics help you set up marketing personas and understand your ... this number is higher than Instagram’s and Snapchat’s own daily users. 168 123 26. Gender distribution on social media in the United Kingdom (2019). Which social media services are age restricted? Back when the First Amendment was ratified, in 1791, guaranteeing Americans freedom of speech and press, both public speakers and media outlets were scarce. 193 196 29. Social media sites measure the number of unique users on the platform each month as a metric of success. 137 165 29. Chart. General social media stats. Facebook, on the other hand, has a fairly even spread of users across most age groups. That’s why we’ve done all the heavy lifting for you. You need at least a Single Account to use this feature. Nearly all other social media services require users to be at least 13 years of age to access and use their services. Pew also covers the popularity of the social networks across Age, Gender, and education: A 2020 Children and parents: media use and attitudes report published by OfCom (UK) is interesting if your business is involved in marketing to children or youth markets or you want to understand future adult use of social media. You can only download this statistic as a Premium user. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. More people are online than those who aren’t online. New, Figures and insights about the advertising and media world, Industry Outlook This is arguably the beginning of social media as we know it. Here’s a quick snapshot of Mexico’s social media usage habits: Are you surprised that 84% of people in Mexico post on Facebook at least once a month? You can also search for profiles of other users by using their search filters like location, gender, age, etc. You can also post images, like on Instagram, and others can like and comment on them. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. LinkedIn has 260 million monthly active users; Age. Web Page Parts. Source: Talkwalker Quick Search As can be seen in the graph, 25-35 year-olds make up the largest proportion by far, 43.8%. Utilize motivations for better marketing. Source: Talkwalker Quick Search This is most acutely so for Pinterest (no surprise there). WhatsApp have just announced a change to their terms and conditions for users based in Europe. This chart shows the total number of Internet users showing that 8% of the world's internet users are not on social media, which suggests opportunities for future growth. Facebook is the most popular social media platform. Our Findings. Summary: Social Media Statistics. Dr Kristy also agrees that 13 would be the absolute minimum, however ‘It's difficult to prescribe a precise age limit as kids need to have social and emotional skills to cope with the demands of social media. VK is a Russian social media site. Original question: "Which of the following services have you used or contributed to in the past month using any type of device?" The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. Although most social media platforms like Twitter and Facebook require users to be at least 13 years old to register, Indonesian lawmakers disagree stating they lack regulations and would benefit from a higher age limit to protect children online. “We cannot control the whole content, social media content, especially related to violence, pornography or hate speech. This majority has been the game changers which has thrust Saudi Arabia to the top position on the global social media charts. New, Everything you need to know about the industry development, Find studies from all around the internet. According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media.This means that in 2020, an eyeball popping 9.73 million people come online on social media almost every day out of a population of 9.83 million people. Icons Symbols Facebook. Dr Kristy also agrees that 13 would be the absolute minimum, however ‘It's difficult to prescribe a precise age limit as kids need to have social and emotional skills to cope with the demands of social media. The Pew Research Centre found that 40% of those aged 30-49 use social media as a news source, compared with 26% of 50-to-64-year-olds and just 25% of those aged 18-29. Social Media by the Numbers. Register in seconds and access exclusive features. Some 88% of 18-29-year-olds use social media, compared with 78% of Americans age 30-49, 64% age 50-64, and 37% age 65+. In other words, YouTube has the highest user penetration rate across all age groups. 117 169 22. A paid subscription is required for full access. % of U.S. adults who use at least one social media site, by age 18-29 30-49 50-64 65+ 2006 2008 2010 2012 2014 2016 2018 0 25 50 75 100 Source: Surveys conducted 2005-2019. This is especially true of Instagram and Snapchat, which are used by 67% and 62% of 18- to 29-year-olds, respectively. Some social media sites have the potential for content posted there to spread virally over social networks. 2021 LinkedIn demographics data: Monthly active users. largest Snapchat age demographic, however, is 18- to 24-year-olds. These data include the number of people who have used the internet, those who use the internet frequently and those who have never used the internet. Given that Facebook is the number one platform for adults, understanding its audience is crucial for devising the social media strategy for your business. Which networks should your business prioritize? And as far as social media usage goes, 45 percent of the world is on social media Profit from additional features by authenticating your Admin account. Here’s a summary of the Social Media Statistics for 2021: 3.5 billion social media users worldwide. Please contact us to get started with full access to dossiers, forecasts, studies and international data. During the survey period, it was found that 34 percent of Instagram users were between 25 and 34 years old. Nearly all other social media services require users to be at least 13 years of age … Accessed January 24, 2021. https://www.statista.com/statistics/274829/age-distribution-of-active-social-media-users-worldwide-by-platform/, GlobalWebIndex. In the US, the percentage of social media users rises to 70% of the entire population — 230 million people, according to the 2019 study performed by We Are Social and Hootsuite.. Facebook: number of monthly active users worldwide 2008-2020, Instagram accounts with the most followers worldwide 2020, Number of apps available in leading app stores 2020, Most popular global mobile messaging apps 2020, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Research expert covering internet and e-commerce, Profit from additional features with an Employee Account. And as far as social media usage goes, 45 percent of the world is on social media As a Premium user you get access to the detailed source references and background information about this statistic. Americans age 18-24 are significantly more likely to use platforms such as Snapchat, Instagram, and Twitter, even compared with Americans in their mid- to late-20s. These findings vary by age. With 1 billion monthly users, the ways businesses can share and market information on YouTube is expansive. The visual search engine has pioneered online shopping through social media. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. And while the Pinterest monthly active users stat is slightly off (Pinterest has 150 million monthly active users), there are a heap of relevant insights and data points presented in this chart - including stats on Reddit use, which is often overlooked but can be a hugely valuable channel. funny pet videos). As a Premium user you get access to background information and details about the release of this statistic. As of January 2020, there were more than 3.8 billion social media users in the world. Discover which age groups are using it - and how. Please do not hesitate to contact me. Networks Personal Users. A 2018 Pew report showed that 49% of Snapchat users visit the app several times a day. Summary: Social Media Statistics. That 67% works out to roughly 45,000,000 — 45 million people. This age group makes up 37% of Snapchat users and 25- to 34-year-olds make up about 26% of Snapchatters. But even for the two largest social networks (Facebook and Instagram), nearly six in ten users are women. Using the social media age distribution statistics you can determine whether your social media campaigns are reaching your target audience. General Social Media. Age distribution on social media in Australia. Which social media services are age restricted? Furthermore, as of the third quarter of 2019, Statista reported that 58% of adults above the age of 56 use YouTube. That’s a lot of social media demographic research to sort through when you want to zero in on understanding audience characteristics of specific networks — and we know the last thing a social marketer has is time to spare. 18-24 year-olds are the runners-up with a share of 32.7%. "Age Distribution of Active Social Media Users Worldwide as of 3rd Quarter 2014, by Platform. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. When you understand how people relate and engage with social media, you will have a much easier time in creating content that will resonate with the different types of social media users. 44% of 25–30 year olds use LinkedIn. Close to half the world’s population (3.03 billion people) are on some type of social media. Whilst younger age groups are showing a tendency towards using a wider variety of social media, notably including Instagram and Snapchat, the overwhelming majority of social users over the age of 65 solely use Facebook (the Pew Research Centre found that 41% of over 65s are currently using Facebook, with LinkedIn a distant second on 9%). This statistic shows the average age of social media users, sorted by platform. View the 2021 Social Media Demographics Guide to discover more about what makes the audiences of Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat unique or bookmark it now to reference anytime. Users will now need to be 16 to use WhatsApp. After analysing the media use of approximately 2,000 three to 15-year-olds across the country, it found that a number of young children have their own social media accounts. These social media usage statistics by age also show that as many as 96% of internet users aged 18 to 24 access YouTube regularly. For some kids, this is 13 years and for other kids it may be 15 years. Network Social Abstract. The average age when signing up for an account was 12.6 years. Hands Smartphone. Learn more about how Statista can support your business. And 70% of users discover new products via the platform. Khoros software and services help you win, serve, and grow customers across social marketing, digital care, and branded communities. 1 In the interactive chart below we plot monthly active users, by platform, since 2004. As a primarily professional networking social media platform, it makes sense that the platform would reflect the current workforce. As of January 2020, there were more than 3.8 billion social media users in the world. Social Media Users in UAE. The Manifest surveyed 627 social media users from across the U.S. to understand how social media use varies across generations and what types of content fuel their social media habits. We know that less 18-24 year olds use social media, probably because there is more opportunity for offline socialising. Half of children aged 11 and 12 have a social media profile, despite most platforms' minimum age being 13, a study from regulator Ofcom suggests. “I’m an avid social media user, but I don’t feel my kids need more social interaction,” said Mr. Quirion, 39, whose three children are between ages 3 and 9. Values may not add up to 100 percent due to rounding. GlobalWebIndex. In the US, the percentage of social media users rises to 70% of the entire population — 230 million people, according to the 2019 study performed by We Are Social and Hootsuite. Make the most out of your social media marketing with the numbers below: 2018: Social Media Trends to Consider. Facebook remains the top social network, but new social media sites continue to emerge and catch on. This statistic is not included in your account. We used our free stats browser to compare the latest social media user data for COVID-19 hotspots: the United States, Italy, and Spain. Social media is more popular than ever. Considering there are around 7 billion people in the world, this means that more than half of the global population is currently using social media in one form or another. Social media continues to go from strength to strength and our usage doesn’t seem to be diminishing, as the stats will show. Italy has seen a 70% increase in time users spend on social media since the crisis arrived. Touch Screen. Take LinkedIn for example, which unsurprisingly, is most popular among U.S. adults between 25 to 49 years old. Social media users are typically 18- to 34-year-olds spending an average of 2 hours and 16 minutes daily on an average of 8.9 social network profiles, with Facebook, Youtube, and Instagram being the go-to online destinations. At that time, 15 percent of female social media users and approximately 21 percent of male social media users in Indonesia were between the ages of 25 to 34 years … Consider these findings from Statista: Young People LOVE Social Media. Please create an employee account to be able to mark statistics as favorites. Some of these statistics were found on the Instagram Press page while others were found through third-party demographic research. There are a lot of people — potential customers, clients or readers — to gain from creating a successful social media strategy, but you’ll need to stand out in order to do it. More people are online than those who aren’t online. Some 88% of 18- to 29-year-olds indicate that they use any form of social media. ", GlobalWebIndex, Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform Statista, https://www.statista.com/statistics/274829/age-distribution-of-active-social-media-users-worldwide-by-platform/ (last visited January 24, 2021), Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform, Worldwide digital population as of October 2020, Number of global social network users 2017-2025, Global social network penetration 2017-2025, Social network users in selected countries in 2020 and 2025, Distribution of global social media users 2020, by region, Social media: global penetration rate 2020, by region, Number of worldwide social media users 2020, by region, Social media: active usage penetration in selected countries 2020, Global social networks ranked by number of users 2020, Most popular social networks worldwide 2020, by reach, Leading iPhone social networking apps worldwide 2020, by downloads, Leading iPhone social networking apps worldwide 2020, by revenue, Leading Android communication apps worldwide 2020, by downloads, Leading Android communication apps worldwide 2020, by revenue, Number of monthly active Instagram users 2013-2018, Daily active users of Instagram Stories 2019, Social media: global daily usage 2019, by region, Leading mobile-first online activities worldwide 2019, Mobile social network penetration in selected markets 2019, Global daily access rate of selected social networks 2018, Daily social media usage worldwide 2012-2019, Social media as a news source worldwide 2020, Online protection strategies of global internet users 2019, Adults in favor of closing social media temporarily during crises 2019, by country, Adults in favor of a temporary social media ban during massive terrorist attack 2019, Adults who trust the government to shut down social media in crises 2019, by country, Trust in social media companies to ensure factual content in crises 2019, by country, Adults who oppose social media shutdowns during crises 2019, by country, Adults opposed to social media bans and agree that people can identify fake news 2019, Adults who question the effectiveness of social media bans 2019, by country, Global impact of social media on daily life 2019, Countries with the most Facebook users 2020, Countries with biggest Facebook reach 2020, Global number of Facebook users 2017-2025, by region, Facebook: number of daily active users worldwide 2011-2020, Facebook access penetration 2020, by device, Facebook user engagement of leading publishers 2020, Countries with the most Twitter users 2020, Twitter: number of monetizable daily active international users 2017-2020, Twitter accounts with the most followers worldwide 2020, Twitter: most popular tweets as of February 2020, Most popular influential Twitter users in 2019, Global Twitter mentions of leading brands 2019, by type, Fastest-growing English-language influencers on Instagram 2020, Most popular beauty and fashion influencers on Instagram worldwide 2020, Most popular food influencers on Instagram worldwide 2020, Most popular travel influencers on Instagram worldwide 2020, Most popular wildlife photographers on Instagram worldwide 2020, Social media platforms used by marketers worldwide 2020, Social media ads CTR worldwide Q2 2018 - Q2 2020, Social media ads CPM worldwide Q2 2018 - Q2 2020, Online or social media advertising targeting effectiveness as of January 2019, Engagement share of voice of U.S. brands 2019, by industry, Future use of social media among marketers worldwide by platform 2020, Google user data requests from federal agencies and governments H2 2019, by country, Government requests for content removal from Google H1 2020, Google user data requests by U.S. federal authorities 2010-2019, Facebook: user data requests from federal agencies & governments H1 2020, by country, Facebook user data requests by U.S. federal authorities 2013-2020, Twitter: user data requests from federal agencies and governments H2 2019, Twitter: total number of data removal requests as of H2 2019, Twitter: data removal requests from countries and institutions H2 2019, Social media usage activities in Arab countries 2014, Most popular social media in Arab countries 2014, Social media usage in enterprises Sweden 2016, by size class and type of social media, Leading social networks ranked by monthly market share in Greece 2015-2020, Distribution of Twitter users in Great Britain (GB) 2013-2016, by age group, Time per day spent on social media in the UK 2014, by age and gender, Number of users of social networks for professionals in China 2012, Leading social networks ranked by market share in Greece 2010-2019, Frequency of social networking in the age group of 45-54 years in Finland 2020, Social media in enterprises Sweden 2016, by industry and type of social media, Frequency of social networking in the age group of 25-34 years in Finland 2020, Frequency of social networking in the age group of 16-24 years in Finland 2020, Market share of leading social media websites in Italy 2020, Canadians who need to check social media daily 2018-2019, Costa Rica: mobile social media visit share 2020, Social network user growth in the United Kingdom (UK) 2012-2017, by age, Trust in social media content in the United Kingdom (UK) 2013, by age, Consumer behavior on social networks in China 2012, Duration of social network membership in China in 2010, by user group, Google, Amazon, Facebook, Apple, and Microsoft (GAFAM), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, 20.6 percent of Facebook users were aged between 25 and 34 years. GeoCities was one of the earliest social networking services, launched in November 1994, followed by Classmates.com in December 1995 and SixDegrees.com in May 1997. Other heavy social media users were Brazil (3 hours and 39 minutes), Indonesia (3 hours and 23 minutes), Thailand (3 hours and 10 minutes) and Argentina (3 hours and 9 minutes). 395 543 70. Users will now need to be 16 to use WhatsApp. Knowing who’s using each social media platform and engaging those people are different beasts. The ideal entry-level account for individual users. This is one of the key questions you need to answer to maximize your social media marketing efforts - there's little point going all-in on Snapchat if the people you're trying to reach are over on Instagram. 129 138 20. According to Pew Research’s most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. This feature is limited to our corporate solutions. Then you will be able to mark statistics as favourites and use personal statistics alerts. Looking for the latest social media statistics?Want to know which social media networks and apps are the most popular in 2021? Directly accessible data for 170 industries from 50 countries For each country, we analyzed the social platforms with the highest rise in activity over the past month.
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